websites for ad analysis

this is the first image discussed in my paper. http://oijozi.wordpress.com/2010/03/24/creative-anti-smoking-ads/

this is the second image. http://katego.deviantart.com/art/smoking-kills-ad-25245981

Formal Outline

Anti-smoking Ads

Image one is found online at http://oijozi.wordpress.com/2010/03/24/creative-anti-smoking-ads/  

Image two is found online at http://katego.deviantart.com/art/smoking-kills-ad-25245981

Introduction: The firs photo depicts a young man with a cigarette in his mouth and smoke curling around him. Upon closer inspection of the smoke, however, the silhouette of a gun can be seen. In the second image a man’s hands are seen loading cigarettes into a gun with text down the left side of the image.

I.                   Both images include death as a main focus.

a.       The first image shows a gun created out of smoke from the smoker’s cigarette.

                                                              i.      The smoke gun is pointed directly at the man’s head.  This type of bullet wound would instantly kill.

                                                            ii.      The gun also appears to have already been fired because of the smoke rising from the gun’s barrel, suggesting the damage is already done.

b.      The second image depicts a man loading cigarettes into a revolver.

                                                              i.      The gun has clearly not been fired because the man is still loading the “bullets” into their cartridges.

                                                            ii.      This image seems to be geared at people who have not started smoking yet because the cigarettes are brand new and have not yet been smoked.

c.       They differ however in how the images of the guns are received. 

                                                              i.      The first gun is created from smoke which suggests that death is a possibility rather than a reality.

                                                            ii.      The second gun is solid and appears to be able to do more damage.  This image makes me think that it can harm you as well as eventually kill you. It is also the focus of the image rather than the man.

II.                Both images have similar messages so they use like color schemes. >dark colors

a.       Image one is in black and white.

                                                              i.      The lack of colors makes the image more serious. It makes the reader think that the effects of smoking are also black and white, like there are no small bad side effects. Cigarettes will lead you to death.

                                                            ii.      It also throws the gun into greater focus. If the photo was done with real colors the viewer would be more drawn to look at the young man than at the smoke surrounding him.

b.      The second photo utilized dark colors but is not all black and white.

                                                              i.      The background is all black and offers little for the viewer to be distracted by.

                                                            ii.      The text is more visible and hints back to the main subject because they are written in the same colors as the cigarette bullets.

III.             Both ads use text but differ in how much.

a.       The first photo has the words “Kill a Cigarette and Save a Life. Yours”

                                                              i.      The words are small and in the bottom corner, which makes them appear insignificant.

b.      The second photo uses a lot of text to convey information to the viewer.

                                                              i.      The audience will be better informed about the risks.

                                                            ii.      There could be too much text and it could overwhelm the viewer.

Fear Factories Prompt #1

To begin building his argument Matthew Scully introduces the complexity of the issue. Scully states that on a moral level everyone knows that cruelty to animals is "cowardly and a disgraceful sin" (pg 106), however, when it comes to the treatment of farm animals Scully suggests that few politicians are willing to out right oppose the factory farms.  To support this claim Scully provides examples of well know political activists who have never made mention of animal cruelty, like the conservative columnist he was interviewed by.  To follow this Scully introduces the idea that the avocation for these animals is our obligation.  We have to protect them because it is our religious duty to see them as Gods creations.  Scully boldly states that treating animals decently is an essential requirement of living with integrity. Although Scully continues to incorporate the immorality of animal cruelty he also introduces the law into his argument. This strengthens his argument by showing that other have previously tried to change the laws surrounding animal welfare, which give the reader a sense of community.  The reader is able to feel like he will not be alone if he chooses to become anti-factory farms. Then Scully begins to state the ideals that conservative are supposed to live up to and states how they can be applied to animal cruelty. For example, Scully states that conservatives are supposed to respect tradition then he states how factory farms contradict that value.  All these points combine to build Scully's argument.  Also his use of sources show his deep understanding of the field and give accountability to what he is claiming.

Ads

1. http://www.fashionwindows.net/2009/04/kohls-candies-britney-spears/ Kohls Ad
It shows Britany Spears in a pink bathing suit and black heals.
Target Audience: Teenagers and young women
Product: Candies clothing line
Vaules: The ad is assuming that the veiwer values how they look.  The ad thinks that the viewer wants to appear pretty and feminine but also sexy.  It also assumes that they like Britany Spears. The picture is very glamourus and feminine. It shows Britany Spears in a very confident pose, which many of the viewers wish they were.
Claim and Reason:  The ad is making the claim that if  viewer wants to feel as beautiful as Britany they should buy candies clothing line. The ad claims that when you buy Candies you will be as beautifula and confident as Britany Spears.

2. http://www.celeble.com/model/adriana-lima-maybelline-ads-collection.html Maybelline Ad
Target Audience: Women
Product: Mascara
Values: The ad assumes that the viewer wants to be beautiful, sofisticated, and edgy.  The ad also assumes that you already wear mascara because it is advertising a specific type of brush.
Claim and Reason: The ad claims that if you use maybelline mascara then their eye lashes will be as think and long as the models. It also claims that the person will be beautiful if they buy this product.

3. http://stylenews.peoplestylewatch.com/2008/12/10/first-look-ellen-degeneress-covergirl-ads/ Cover Girl Ad
Target Audience: Older women who are worried about ageing.
Product: Simply Ageless Foundation
Values: The ad assumes that older women want to look young and will buy more expensive products to achieve a more youthful appearence.  The ad features Ellen DeGeneres, a famous comedian, wearing business attire. 
Claim and Reason: Her clothing suggests that if you want to appear serious but look good you should buy this makeup.

My Post Secret

My post secret was the image of a pink bra hanging on a clothes line on a bright sunny day.  To the left to the image was a thick white bar with the words "My BOOBS Made My Career."  I created this post secret with Dolly Parton in mind, however, I believe it applies to a number of other celebrities as well.  I chose this combination of images and words because Dolly Parton is always very happy and nice, like the photo, but you cannot help seeing her giant chest when you look at her.  She looks ridiculous and I think it brought a lot of attention to her, which is why I think her physical appearance affected her career.   I also made the word boobs in bold and all caps so that the viewer would see it first, much like a person who looks at Dolly first sees her breasts then the rest.  My message was simple and explicit.  Dolly Parton is a honest person and is very strait forward which is why i think she would create her card to resemble this one.  The image was bright and colorful in contrast to the words which were in black and white.  The picture also reminded me a little of the country music Dolly Parton is famous for because of the green grass and daises beneath the clothes line.  I wanted the viewer to see the post secret as a acknowledgement of the truth rather than a confession.