Image one is found online at http://oijozi.wordpress.com/2010/03/24/creative-anti-smoking-ads/
Image two is found online at http://katego.deviantart.com/art/smoking-kills-ad-25245981
Introduction: The firs photo depicts a young man with a cigarette in his mouth and smoke curling around him. Upon closer inspection of the smoke, however, the silhouette of a gun can be seen. In the second image a man’s hands are seen loading cigarettes into a gun with text down the left side of the image.
I. Both images include death as a main focus.
a. The first image shows a gun created out of smoke from the smoker’s cigarette.
i. The smoke gun is pointed directly at the man’s head. This type of bullet wound would instantly kill.
ii. The gun also appears to have already been fired because of the smoke rising from the gun’s barrel, suggesting the damage is already done.
b. The second image depicts a man loading cigarettes into a revolver.
i. The gun has clearly not been fired because the man is still loading the “bullets” into their cartridges.
ii. This image seems to be geared at people who have not started smoking yet because the cigarettes are brand new and have not yet been smoked.
c. They differ however in how the images of the guns are received.
i. The first gun is created from smoke which suggests that death is a possibility rather than a reality.
ii. The second gun is solid and appears to be able to do more damage. This image makes me think that it can harm you as well as eventually kill you. It is also the focus of the image rather than the man.
II. Both images have similar messages so they use like color schemes. >dark colors
a. Image one is in black and white.
i. The lack of colors makes the image more serious. It makes the reader think that the effects of smoking are also black and white, like there are no small bad side effects. Cigarettes will lead you to death.
ii. It also throws the gun into greater focus. If the photo was done with real colors the viewer would be more drawn to look at the young man than at the smoke surrounding him.
b. The second photo utilized dark colors but is not all black and white.
i. The background is all black and offers little for the viewer to be distracted by.
ii. The text is more visible and hints back to the main subject because they are written in the same colors as the cigarette bullets.
III. Both ads use text but differ in how much.
a. The first photo has the words “Kill a Cigarette and Save a Life. Yours”
i. The words are small and in the bottom corner, which makes them appear insignificant.
b. The second photo uses a lot of text to convey information to the viewer.
i. The audience will be better informed about the risks.
ii. There could be too much text and it could overwhelm the viewer.
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