Ads

1. http://www.fashionwindows.net/2009/04/kohls-candies-britney-spears/ Kohls Ad
It shows Britany Spears in a pink bathing suit and black heals.
Target Audience: Teenagers and young women
Product: Candies clothing line
Vaules: The ad is assuming that the veiwer values how they look.  The ad thinks that the viewer wants to appear pretty and feminine but also sexy.  It also assumes that they like Britany Spears. The picture is very glamourus and feminine. It shows Britany Spears in a very confident pose, which many of the viewers wish they were.
Claim and Reason:  The ad is making the claim that if  viewer wants to feel as beautiful as Britany they should buy candies clothing line. The ad claims that when you buy Candies you will be as beautifula and confident as Britany Spears.

2. http://www.celeble.com/model/adriana-lima-maybelline-ads-collection.html Maybelline Ad
Target Audience: Women
Product: Mascara
Values: The ad assumes that the viewer wants to be beautiful, sofisticated, and edgy.  The ad also assumes that you already wear mascara because it is advertising a specific type of brush.
Claim and Reason: The ad claims that if you use maybelline mascara then their eye lashes will be as think and long as the models. It also claims that the person will be beautiful if they buy this product.

3. http://stylenews.peoplestylewatch.com/2008/12/10/first-look-ellen-degeneress-covergirl-ads/ Cover Girl Ad
Target Audience: Older women who are worried about ageing.
Product: Simply Ageless Foundation
Values: The ad assumes that older women want to look young and will buy more expensive products to achieve a more youthful appearence.  The ad features Ellen DeGeneres, a famous comedian, wearing business attire. 
Claim and Reason: Her clothing suggests that if you want to appear serious but look good you should buy this makeup.